What's up with Google?
Posted by Sam Benskin
I've been working on Search Engine Optimisation (SEO) for Bitopia for a while now, and I've recently started noticing some strange patterns with Google.
We've done a lot of Optimisation work with a client recently, which has lead me to study in depth the changes that we make to the website and how it affects the ranking in Google, Yahoo, MSN and other search engines. What I've noticed is that once Yahoo and MSN pick up the changes, the ranking will change for the better or worse, and may fluctuate slightly over the course of the next week, but will stay pretty steady. Google rankings on the other hand, can vary wildly. Below is a graph of the ranking of the website for a certain keyphrase that has low importance for the client and website.
This is a graph showing the changes in Google ranking over a few weeks, with the report being run most working days. The days where there is no marker and the line falls to the bottom of the graph indicates that the report could not find the website in the first 5 pages of the results, which is a big problem.
The site wasn't changed as often as the ranking results graph indicates, and many of the keyphrase reports don't show anything like this kind of behaviour so I'm unsure as to what may be causing this strange behaviour.
Please feel free to offer your own explanation in the comments.
The following graph is a much better example of what we can do for our clients. It shows the changes in ranking in Google for an important two word keyphrase for the client. I'll let the picture do the talking. Thanks for reading and I'll revisit this topic in future.
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