Brand New St.Helens built by Bitopia
Bitopia are proud to have been involved in the massive rebranding of our beloved town of St Helens. Working in close parnership with Palfrey Greer, the local design agency behind the creation the exciting modern brand for the borough of St Helens, Bitopia have been responsible for the development of 4 of the 5 websites that form the basis of the councils forward thinking brand communication strategy. The sites will be securely managed by St Helens Council via a unique mutli-site management system designed and developed by Bitopia. Each of the sites have bespoke interactive features that can be easily managed via the intuitive management system.
Although led by the Council's Economic Development Team, it is important to note that Brand New St.Helens is about promoting "St.Helens plc" – i.e. the Borough and its many assets rather than the Local Authority and its functions.
www.theheartofthenorthwest.com forms the basis of the strapline for the new brand and is the gateway site to the four other sites namely:
www.investinsthelens.com a website designed to attract business to invest in or relocate to St Helens
www.visitsthelens.com a website showcasing the many leisure & tourism attractions in St Helens (this site is part of a regional network and was therefore outside the scope of our work)
www.beposh.info a place for local residents and visitors alike to discover what St Helens has to be proud of
and finally
www.brandnewsthelens.com an online resource for creative partners to and organisations that wish to promote the borough in line with its contemporary branding
