E-Commerce
The internet is the perfect vehicle for retailers; having a website to take your orders means that your doors are open 24 hours a day, 365 days a year and you simultaneously avoid many of the overheads that accompany traditional shops.
Selling online, however, needs to be a carefully planned and executed process which requires a great deal of technical and business expertise. There are a vast array of potential flaws that can deter a user from making a purchase. If a site is poorly designed, if there are doubts about the security levels implemented in taking payment or if the shopping process is in anyway awkward or unnecessarily drawn-out there will be a dramatic decline in sales.
Bitopia can carry out usability studies on existing stores or design a bespoke store using both your specifications and the application of extensive experience in the minutiae that can make or break an e-commerce venture. Whatever your objectives, with Bitopia's expertise you can achieve them.
E-Marketing
Having a well designed and constructed website is the first step in succeeding on the internet; however, there is little point in having a site at all if no one can find it.
Many companies think that the process of search engine optimisation beings once a site has been completed; in fact, this could not be further from the truth. The first stages of Search Engine Optimisation (SEO) begin in the initial stages of the website design process and continue through creation of content.
Although no one knows exactly how search engine's like Google and Yahoo work (as their indexing algorithms are top secret), there are a number of techniques that can be employed to make your website easily findable.
Whilst some companies attempt to trick search engine's into giving their website a higher ranking through unethical search engine optimisation techniques which often result in a website being blacklisted, Bitopia understands that working with the search engines instead of against them results in a much higher organic listing.
One your website is up and running you can further promote it using pay-per-click advertising. Bitopia can set-up and manage this process for you along with finding the optimal keywords and bid amounts to make your campaign a total success.
Whilst no one can guarantee a number one listing on search engines, Bitopia can work with you to significantly improve your chances of attaining that top listing.
